Camp Booking Intelligence

Do we have enough quality camp inventory booked to support our bogey, budget, and goal?

Data refreshed 8 min ago
Forecasted Revenue
from Booked Camps
$4,320,000
$3.9M–$4.7M forecast
vs. $5.5M Budget
Inventory Gap
to Budget
$1,180,000
$1.18M still needed
before new pipeline
Weighted Pipeline
Likely to Land
$706,000
12 pipeline camps
weighted by close probability
Gap After Pipeline
$474,000
8–11 camps
still needed to reach budget
Additional Camps
Needed
8–11
based on recent average
forecast per camp
Camps Booked
48
for 2026
β–² +12% vs. 43 this time last year

Booked Forecast vs Targets by Month

2026 company benchmarks β€’ hover or tap a month for exact values
Booked Forecast Range* Minimum Target (Bogey) Budget / Quota Goal
October: prototype booked forecast $255K–$305K β€’ Budget $343,621 β€’ $38,621 below Budget at High Forecast
*Forecast ranges are prototype values until live Salesforce forecast data is connected. Bogey, Budget and Goal values match the 2026 benchmark table supplied.

Goal Progress

What Changed?

Last 7 Days
οΌ‹
2 new camps addedRichmond, VA β€’ Austin, TX
Jul 14
βˆ’
1 camp removedBoise, ID
Jul 12
β†—
August forecast +12%+$96,000
Jul 11
β†—
October forecast +18%+$73,000
Jul 10
β—Ž
November moved off targetNow 24% below budget
Jul 9
β—Ž
September back on targetWithin 5% of budget
Jul 8

Where We Need More Inventory

Month Gap to
Budget
Weighted
Pipeline
Remaining
Gap
Est. Camps
Needed
Priority
October$169K$87K$82K2–3Immediate
September$137K$95K$42K1–2High
November$115K$18K$97K2–3High
June$67K$12K$55K1–2Watch
December$52K$8K$44K1–2Watch

Suggested Markets to Add

Location Why Now Same-Month
History
Last Camp Host / Facility Path Nearest Existing
Camp
Est. Forecast

Active Booking Pipeline

Location Stage Target Month Proposed Date Window High Forecast Owner Probability Gap Contribution Next Action
Rockville, MDHost DiscussionsOctoberAug 14–16, 2026$52KJ. Miller70%Closes 31% of October gap at high forecastFollow up with facility
Orlando, FLProposal SentSeptemberSep 11–13, 2026$60KS. Carter60%Could close 44% of September remaining gapConfirm dates
Austin, TXHost DiscussionsOctoberOct 16–18, 2026$50KM. Chen50%Could close 29% of October total gapSite visit next week
Toronto, ONInitial OutreachNovemberNov 13–15, 2026$58KL. Park40%Largest current opportunity against November gapSend proposal

Camp Footprint Map

Real map prototype β€’ filter by curriculum, month, and booking status
Loading map…
Freestyle Backstroke Breaststroke Butterfly Starts & Turns
Booked Pipeline Suggested

Year-over-Year Geographic Opportunity

Same-point-in-time view: where 2026 booked inventory and forecast trail 2025 production
State / Province 2025 Camps
as of Sep 18
2025 Revenue
as of Sep 18
2026 Camps
as of Sep 18
2026 High Forecast Revenue Opportunity Gap

Successful Markets Missing From Current Calendar

Market Historical Pattern Avg Revenue Last Produced Host / Facility Path
Richmond, VA4 October camps since 2021$14.2KMar 2026Previous host + facility used twice
Columbus, OH3 fall camps since 2022$13.7KOct 2025Warm lead at former facility
Pittsburgh, PA5 fall camps since 2020$15.1KNov 2025No facility booked yet, old host contact available
Phoenixville, PA3 spring camps since 2023$12.9KApr 2026Facility highly responsive

State / Province Opportunity Snapshot

State / Province Booked Best Year Potential Gap Opportunity
Virginia610$72KHigh
Maryland48$58KHigh
Pennsylvania59$44KMedium
Ontario27$51KHigh

Opportunity Signals

Sample signals the booker could use before opening a market
1
Virginia is running below 2025 pace

6 camps booked vs. 10 at this point last year. 2026 high forecast is $112K vs. $184K prior-year revenue.

$72K gap
2
Ohio has proven capacity we are not using

Only 3 camps booked vs. 6 last year. Columbus alone produced $27.9K in 2025 and has no current 2026 camp.

3 camps light
3
Pittsburgh is a missing proven market

$31.8K in 2025 revenue, 2 camps last year, and no current-year camp booked.

$31.8K missing
4
Richmond has room without nearby conflict

Nearest October camp is 82 miles away at the current 50-mile conflict radius.

Low conflict

Recommended Booking Actions

Prioritized by uncovered revenue gap, market evidence, and booking feasibility
1
Advance Richmond, VA now

4 October camps since 2021 β€’ $14.2K average camp revenue β€’ $2.48K average revenue/session β€’ nearest October camp 82 miles away.

$13K–$17K
2
Push Rockville from discussion to dates

70% close probability β€’ $52K high forecast β€’ would cover roughly 31% of the current October budget gap.

70% close
3
Open Charlotte host conversation

3 successful fall camps β€’ $13.6K average revenue β€’ 96 miles from nearest October camp β€’ warm host and facility lead.

$12K–$15K
4
Revisit Pittsburgh for November

5 fall camps since 2020 β€’ $15.1K average revenue β€’ $31.8K produced in 2025 β€’ no current 2026 Pittsburgh camp.

2nd priority

Current Booking Focus

What the booker should leave this screen knowing
A
Largest uncovered month

November remains $97K short after weighted pipeline, equal to roughly 2–3 additional camps at recent forecast levels.

$97K
B
Most urgent near-term month

October still needs about $82K after weighted pipeline, or roughly 2–3 additional camps.

2–3 camps
C
Best proven missing market

Richmond: 4 prior October camps, $14.2K average revenue, prior host relationship, and no conflict inside 50 miles.

Richmond
Market Detail

Richmond, VA

Why this market may deserve another camp

2025 Revenue$46.2K
2026 High Forecast$17K
Revenue Gap$29.2K
Last CampMar 2026

Historical Performance

4 October camps since 2021. Average camp revenue $14.2K. Average revenue per session $2.48K.

Host / Facility Path

Previous host relationship exists. Facility used twice. Best next step: confirm October availability.

Nearby Conflict

No booked October camp within 50 miles. Nearest current camp is 82 miles away.

Recommended Next Action

Contact prior host and facility this week. Target an October date capable of contributing $13K–$17K in high forecast.

γ€° Poseidon Insight
October remains the clearest booking priority. Even after accounting for weighted pipeline, roughly $82K remains uncovered. Richmond, Rockville, and Austin form the strongest near-term path because each has defensible market history plus a realistic host or facility path.

Sales & Outreach Intelligence

How are upcoming camps performing, who should we contact, and where should the team focus next?

Data refreshed 6 min ago
Upcoming Camps
42
next 8 weeks
9 currently behind pace
Booked Revenue
$312,450
actual registration revenue
+8.4% YoY
Registrations
1,248
+184 in last 7 days
+17.3%
Avg Revenue
per Session
$2,174
vs. $2,013 same point last year
Camps Behind
Expected Pace
9
4 significantly behind
5 moderately behind
Open Outreach
Opportunities
327
teams + repeat families
ranked by likelihood

Actual Revenue vs Forecast & Targets

Actual registration revenue is primary β€’ hover or tap a month for details
Actual Revenue Low Forecast High Forecast Budget
October: $274K actual booked revenue β€’ $410K–$465K forecast β€’ $276K remaining to Budget

What Changed?

Past 7 Days
οΌ‹
184 registrations added+$52,430 booked revenue
7d
βœ“
4 camps acceleratedMoved above expected pace
7d
β˜…
2 camps sold outArlington 9–12 β€’ Harrisburg 13+
5d
↓
5 camps moved below paceRichmond has the largest gap
4d
!
13+ inventory remains soft4 camps below 55% sold
Now

Rolling Eight-Week Performance

Identify the weeks where the sales team needs to focus before drilling into individual camps
WeekCampsCurrent RevenueForecastAvg Rev / SessionPerformanceGap to Low Forecast
Sep 21–278$118K$120K–$135K$2,510On Track$2K
Sep 28–Oct 412$142K$180K–$210K$1,890Behind$38K
Oct 5–119$94K$150K–$175K$1,620Significantly Behind$56K
Oct 12–1814$121K$175K–$205K$1,840Behind$54K
Oct 19–2510$102K$124K–$148K$2,040Watch$22K
Oct 26–Nov 111$116K$130K–$154K$2,210Near Pace$14K

Camp Detail: Richmond, VA

October 10–11 β€’ SwimRVA β€’ Freestyle & Backstroke β€’ Ages 9–12 / 13+
Registrations87
Revenue$21,760
Forecast$25K–$31K
Capacity72%
Rev / Session$3,627
Behind Expected Pace7 registrations below benchmark
Benchmark: previous 3 Richmond camps at the same days-out point.
Sat AM β€’ 9–1224 / 26
Sat PM β€’ 13+13 / 26
Sun AM β€’ 9–1222 / 26
Sun PM β€’ 13+11 / 26

Where Swimmers Are Coming From

Selected camp β€’ cluster view by ZIP / city β€’ use this to find underrepresented areas
54% within 20 miles 31% 20–50 miles 15% 50+ miles

Who Should I Contact?

Ranked team opportunities based on current participation vs. recent market history
TeamPrimary ContactCurrent SwimmersHistorical SwimmersParticipation GapHistorical RevenueLast AttendedOutreach Opportunity
NCAPCoach Sarah M. β€’ sarah@ncap.example31815$4,850Mar 2026High
RAYSCoach Daniel T. β€’ daniel@rays.example11211$3,190Oct 2025High
NOVACoach Emily R. β€’ emily@nova.example7103$2,940Mar 2026Moderate
PoseidonCoach Mike A. β€’ mike@poseidon.example088$2,115Oct 2025High
GATRCoach Jamie C. β€’ jamie@gatr.example462$1,770Mar 2026Low

Recommended Sales Actions

Richmond
1
Contact NCAP

15 fewer swimmers than recent Richmond history suggests.

15-gap
2
Promote 13+ Sunday PM

Only 11 of 26 spots are filled. Largest session-level opportunity.

15 spots
3
Re-engage repeat families

18 local families attended 3+ FFT camps and have not registered.

18 families
4
Include nearby Arlington camp

9 families sit between both markets and may fit either camp.

Cross-sell

Past Families & Household Opportunities

One click deeper to PII
Repeat families not registered146
Attended 3+ camps18
Attended 2 camps37
Sibling opportunities11
Best segment: 18 households with 3+ prior FFT camps inside the Richmond target market. These should rank ahead of one-time attendees.

Outreach Timeline

Richmond β€’ Oct 10–11
βœ“
Launch EmailAug 10 β€’ Completed
βœ“
Host Follow-UpAug 24 β€’ Completed
βœ“
Coach Follow-UpSep 10 β€’ Completed
●
Current DateSep 18
β—‹
1-Month OutreachSep 20 β€’ Team + family segments
β—‹
Final PushOct 3 β€’ Underfilled sessions
γ€° Poseidon Insight
Richmond is behind pace, but the opportunity is concentrated rather than broad. NCAP and RAYS represent a combined 26-swimmer historical participation gap, and the 13+ Sunday PM session has 15 open spots. Focus there before broadening outreach.